US Ad Spend Forecast Improves

Posted: 4/30/2012  |  By: Roy Greenslade | Guardian.co.uk

WARC, the marketing intelligence service, has produced an optimistic forecast for improving ad spend in the United States.

Its latest "consensus ad forecast" says US ad spend is expected to grow by 4.1% in 2012, an increase of 0.8%.

The rate of growth is expected to slow to +3.3% in 2013, when there will be no boost from the presidential elections and Olympics.