USA Today Bets on Adaptive Mobile

Posted: 4/4/2012  |  By: Josh Sternberg | Digiday

Newspapers are experimenting with different ways of distributing content on tablets. When it comes to mobile, most publications rush to replicate their content via an app. USA Today is thinking different.

USA Today is betting on an adaptive experience that morphs with the device. While there’s no dynamic personalization based on user behavior or any type of intelligence, the articles served up on the iPad vary from person to person.