USA Today’s Two-Year Strategic Overhaul Gains Traction
Posted: 3/7/2014  |  By: Rick Edmonds | Poynter
USA Today has probably changed more in the last two years than in its previous 30.

Always a circulation-driven enterprise, the paper now has a radically different audience strategy, substituting mobile app traffic for the rapidly falling readership of its legacy print edition and folding a new condensed USA Today section into the largest 35 of Gannett’s 81 community newspapers.