Univision Launches ‘Noticias’ Spanish-Language News App For iPhone, Android
Posted: 1/9/2012 | By: Ingrid Lunden | PaidContent.org
Hispanics, according to Nielsen, have the second-highest penetration of smartphone usage among U.S. ethnic groups, and today brings news of a news app specifically targeting that demographic: Univsion is launching its first news app, “Noticias Univision,” based on the broadcaster’s TV brand and website of the same name. It is also the latest example of a broadcaster tapping into the mobile market in a bid to extend its existing online and TV content businesses.