Virtual Life On The Line, The Daily Launches WKND

Posted: 7/16/2012  |  By: Staci D. Kramer | PaidContent

News Corp.’s digital tabloid The Daily has been on borrowed time since it was an idea, given enough resources and backing by Rupert Murdoch to launch with a flourish but no guarantee that it would last. Given the way some projects have gone, getting launched and then through the first year was an achievement. Add in News Corp.’s plans to spin off publishing assets and it’s no surprise to hear rumors that The Daily may not get through the five years publisher Greg Clayman has said it needs to break even.