Volkswagen India Puts Vibrators In Newspaper Ad, Gets Negative Buzz
Posted: 9/12/2012 | By: Huff Post Business
Well, that's one way to sell cars.
Volkswagen of India decided to create a buzz around the brand by putting a vibrating black box in ads the appeared in Indian newspapers.
The company ran the two-page vibrating ad in various Indian newspapers, including the Times of India, Autoblog reported. On the first page, the tagline reads "Feel the shiver of excitement?" On the second page a light-sensitive box starts vibrating.
Volkswagen of India decided to create a buzz around the brand by putting a vibrating black box in ads the appeared in Indian newspapers.
The company ran the two-page vibrating ad in various Indian newspapers, including the Times of India, Autoblog reported. On the first page, the tagline reads "Feel the shiver of excitement?" On the second page a light-sensitive box starts vibrating.