Vincent Peyrègne has been appointed as the incoming chief executive officer for WAN-IFRA, the World Association of Newspapers and News Publishers.
Peyrègne brings 25 years of professional experience in news media to the organization. He has worked in France, Germany, and Switzerland for several national and regional publishers, national and international trade organizations, and the French government. He has held various business positions in advertising, sales and technology, marketing research, consumer insight and innovation divisions.
He is also a former staff member of IFRA, having joined in 1997 to found IFRA South West Europe in Paris, and IFRA Ibérica SL in Madrid, the IFRA subsidiaries in charge of French and Spanish speaking countries. His first office was located at the World Association of Newspapers facilities in Paris. As a result, Peyrègne gained insights into both associations. Later, Peyrègne worked for Edipresse Publications in Lausanne as head of Development and Marketing Research, before joining the office of the French minister of Culture and Communication, responsible for the “états généraux de la presse,” the French government’s response to the economic difficulties facing the newspaper industry.