Wall Street Journal Consolidates Its Blogging with MoneyBeat
Posted: 4/18/2013 | By: Justin Ellis | Nieman Journalism Lab
At a time when every major news organization seems to be adding
verticals, building out blogs, and creating sub-brands, The Wall Street
Journal is hoping there’s merit in consolidation.
The Journal debuted its new blog MoneyBeat, this week on WSJ.com. But MoneyBeat is more of a rebuild than an entirely new product, as it brings together a number of other Journal properties, including two of the paper’s oldest blog, Deal Journal and Market Beat. As the Journal puts it:
The Journal debuted its new blog MoneyBeat, this week on WSJ.com. But MoneyBeat is more of a rebuild than an entirely new product, as it brings together a number of other Journal properties, including two of the paper’s oldest blog, Deal Journal and Market Beat. As the Journal puts it: