Web Content Creators Focus on Spanish Speakers
Posted: 5/2/2013  |  By: Stuart Elliott | The New York Times
For several years, networks and channels with programming aimed at Hispanic viewers have been increasing their presence during the annual television industry ritual known as upfront week, when advertisers and agencies are wooed before the coming fall season. Now, as creators of online video content are seeking the same money from Madison Avenue, they, too, are talking about their efforts to reach Spanish-speaking consumers.