Web-Standards Body to Reject Microsoft's 'Do Not Track' Browser
Posted: 6/8/2012 | By: Jason Del Rey | AdAge.com
The online-ad industry may have an ally in its smoldering battle against Microsoft.
Microsoft set the industry ablaze when it revealed last week that the latest version of Internet Explorer would ship with "Do Not Track" functionality turned on.
In response, leaders of industry trade groups that make up the Digital Advertising Alliance decried the move in public statements and now one of the main international standards organizations for the web is preparing to label Microsoft's browser as "noncompliant," setting up a showdown between Redmond, web-standards creators and the rest of the online-ad ecosystem.