What Does the Milwaukee Journal Sentinel Know that Your Newsroom Doesn’t?
Posted: 9/30/2013 | By: Adrienne LaFrance | Nieman Journalism Lab
MILWAUKEE — You won’t find any newspapers for sale at the fluorescent-lit convenience store about two blocks from the Milwaukee Journal Sentinel’s downtown headquarters. Ask for a copy of the local daily and you get an apologetic chuckle from the clerk. He instead suggests The Onion, print copies of which are just outside in a rusting metal box.