What Journalists Need to Know About ‘Content Marketing’
Posted: 9/28/2012  |  By: Shane Snow | Poynter
When a major newspaper suspends a vendor for faking bylines and a bestselling author/journalist goes down in flames over fabricated quotes in the same month, the magnifying glass suddenly focuses inward on an industry meant to expose truth.

Add the misreporting of a monumental Supreme Court decision and an HBO show not-so-subtly skewering cable news, and we’ve had a summer full of ethical discussion.