Why Do Saturday Papers Sell More Than Sundays?

Posted: 5/17/2012  |  By: Roy Greenslade | Guardian.co.uk

Why do national newspapers sell more copies on Saturdays than Sundays? It didn't used to be the case, say, 20 years ago.

But the sales trend has been running against Sunday papers for a long time. All titles have been gradually losing circulation while Saturdays, from about 1990 onwards at the very least, have been adding sales.