Why Everyone Will Totally Read This Column
Posted: 12/2/2013  |  By: Farhad Manjoo | WSJ
Neetzan Zimmerman doesn't like to be called a machine. That word implies something cold and inhuman about how he works, and Mr. Zimmerman believes that what makes him so good at his job is precisely the opposite sensibility: Unlike a computer, he understands the emotions that might compel a human being to click on something online.