Why News Organizations Shouldn’t Write Off Tablet Magazines
Posted: 10/11/2013 | By: Sam Kirkland | Poynter
Jon Lund in GigaOM recently declared tablet magazines a failure.
That’s true in the sense that they haven’t substantially impacted overall magazine circulation. Using Alliance of Audited Media numbers, Lund lists the percentages that “digital replica” paid subscriptions, such as for tablets, contributes to the total circulation for 25 magazines. They ranged from a high of 38 percent of total circulation (Game Informer Magazine, a noted outlier) to 2 percent (People magazine).