Why Newsrooms Are Enlisting Data Scientists
Posted: 4/2/2014 | By: Lucia Moses | Digiday
The rise of big data has made statisticians into celebrities — employable ones at that, as companies face an unprecedented onslaught of information. Now, publishers are catching up.
They’re hiring experts to help with everything from storytelling to subscriber retention to online engagement. Meet the media’s data scientists and what they’re working on.