Why Programmatic Isn't a Dirty Word
Posted: 6/19/2014  |  By: Gregory Schermer and Arturo Duran | NetNewsCheck
The speedy evolution of digital advertising continues to challenge publishers to acquire the knowledge and resources necessary to drive new revenues and remain relevant with local, regional and national advertisers.

The newest digital advertising technologies, while challenging, also can deliver substantial new revenues to local media publishers, including both newspapers and broadcast stations.