Why Programmatic Isn't a Dirty Word
Posted: 6/19/2014 | By: Gregory Schermer and Arturo Duran | NetNewsCheck
The speedy evolution of digital advertising continues to challenge
publishers to acquire the knowledge and resources necessary to drive new
revenues and remain relevant with local, regional and national
The newest digital advertising technologies, while
challenging, also can deliver substantial new revenues to local media
publishers, including both newspapers and broadcast stations.