Why Twitter Will Never Be a News Organization
Posted: 3/7/2014 | By: Callie Schweitzer | TIME
Twitter’s head of news Vivian Schiller spoke with TIME about Twitter, Facebook, news discovery and more in an exclusive first interview since she left NBC News and took on the role in January. A few key insights? She says retweets are underutilized, and Twitter needs to find a way to give news organizations better analytics.