Why So Many Digital Publishers are Flocking Back to Print
Posted: 3/11/2014 | By: Ricardo Bilton | Digiday
With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine. But digital publishers like Politico, Pitchfork and Pando are doing just that: backwards-engineering their online publications for the physical page.
The trend is a 180-degree flip from the typical publisher transition from print to digital: Whereas print publishers have sold their websites as extensions of their print products, today’s digital publishers are creating magazines to supplement their websites.