Will Mobile's Massive Growth Ever Equal Real Revenue?
Posted: 10/1/2012  |  By: Jason Del Rey | AdAge
Three years ago Andy Wasef, head of mobile and emerging platforms at media agency MEC, sat on a panel exploring how to drive mobile ad growth. He issued a charge to his fellow panelists -- executives at ad agencies, marketing trade groups and publishers: Let's learn from the mistakes of how advertising appears and is measured online and not duplicate them on mobile phones.