WoodWing at IFRA World Publishing Expo 2012 – Monetize your Assets
Posted: 10/10/2012  |  By: Press Release | WoodWing
At the World Publishing Expo 2012, taking place in Frankfurt from October 29-31, WoodWing will present its recently acquired digital asset management solution Elvis DAM, integrated with the brand-new version 8 of WoodWing´s multi-channel publishing system Enterprise. At Booth 681, publishers can see how WoodWing enables an efficient, media-rich, multi-channel publishing workflow. 

Efficiency in all aspects – that’s the mantra of the day for newspaper and magazine publishers worldwide. Aiming to control costs, to secure current business models and to tap the business opportunities offered by new channels such as mobile and tablets, publishers seek to leverage existing teams, resources, technologies and processes as well as to efficiently re-use existing content.

“It's time that publishers look for solutions that enable them to address these issues in an efficient and timely manner,” said Hans Janssen, CEO of WoodWing Software. “Workflow efficiency, flexibility and openness to integrate with existing systems as well as a sound media-neutral approach are the core requirements that a future-proof publishing system has to fulfill. The World Publishing Expo is the perfect opportunity to get a live overview of the capabilities of our publishing system Enterprise and Elvis DAM.” To arrange a demonstration, WoodWing offers an appointment form at www.woodwing.com/en/Landing/ifra/registration.
 
The recently released version 8 of Enterprise offers enhanced collaboration and planning, and leverages a new server architecture. Customers will benefit from significantly increased performance and even more flexibility to integrate with third-party systems.
 
Elvis DAM, integrated with Enterprise 8 and Content Station
In early October, WoodWing acquired Dutchsoftware, developer of the digital asset management solution Elvis DAM. At the expo, WoodWing will present Elvis DAM, which is deeply integrated with Enterprise 8 and its editorial management application Content Station. Media assets such as images, video and audio stored and managed in Elvis DAM can be accessed directly from within Content Station. More information about Elvis DAM is available at www.woodwing.com/elvis.
 
Live demonstrations in WoodWing´s theater
In several daily slots, WoodWing will demonstrate Enterprise 8 and Elvis DAM in the theater at its booth: - “Monetize your assets with Enterprise 8” will inform publishers how they can make the most out of their content and how easily they can publish to any channel - including print, Web, social, mobile and tablets.

  - “Tablet Publishing form A-Z” will give an in-depth view of what it takes to publish an interactive digital edition with WoodWing´s Digital Publishing Tools. 

- “New features in Enterprise 8” takes the audience through the latest additions to the publishing system Enterprise 8.

- “Elvis DAM” will show WoodWing’s Digital Asset Management solution, fully integrated with Enterprise. The full schedule of the theater can be found at www.woodwing.com/en/Landing/ifra/theater.

For the first time, Enterprise will be presented in the theater by Tim Cole, WoodWing´s new product evangelist. Cole was the original evangelist for Adobe Systems' InDesign and InCopy products, and drove adoption of those products with publishers, designers, and Adobe developer partners for more than 10 years. He brings another 20 years of experience in publishing technologies and workflows to the WoodWing team.

Business and Technology partners present at the WoodWing booth
WoodWing invited a number of solution partners and technology partners to present their services and applications at the WoodWing booth. The solution partners A&F Computersysteme AG (Switzerland), ProPublish AG (Germany) and zweipunktnull (Austria) are available to give product demonstrations and to discuss individual needs. 

Publishers interested in efficient management and authentication of digital media subscribers will get valuable information about the Digital Subscriber Clearing Platform developed by crossip, while axaio software will demonstrate its MadeToPrint, enabling publishers to define a standardized workflow for PDF creation as well as printing and correction workflows.

Tablet Publishing Best Practice live at the 5th Tablet and App Summit
Parallel to the World Publishing Expo, the 5th Tablet and App Summit takes place. The event delivers the latest news and in-depth information about product developments and business strategies for the mobile market. An expert sharing his thoughts and expertise on this subject is David Heimburger, Head of stern eMagazine at Gruner + Jahr, a WoodWing customer from Hamburg (Germany).