Worldcrunch Wants to be the Internet’s Rosetta Stone for News

Posted: 4/26/2012  |  By: Adrienne LaFrance | Nieman Journalism Lab

As the translation-based news service Worldcrunch approaches the one-year anniversary of its launch, it’s also tweaking its business approach in three key ways that co-founders Jeff Israely and Irène Toporkoff hope will help it thrive.

Worldcrunch’s central goal is to find news that wouldn’t otherwise appear in English-speaking news sources at a time when U.S. news organizations have slashed their budgets for international coverage. You may recognize Israely, a former Time correspondent, from his regular column for Nieman Lab about the process of launching a news startup. A year in, he’s getting a better sense of what it takes to keep one going.