LOS ANGELES, California – September 5, 2011 – CIPS Marketing has added The Merced Sun-Star to its long and growing list distribution clients. The agreement calls for CIPS to initiate conversion of portions of The Sun-Star’s weekly TMC programs out of the US Mail and into CIPS Marketing’s industry leading alternate delivery system.
Kennedy Higdon, CIPS Vice President, said “Central California has been a very strong market for us to grow with, and we are very happy to have this opportunity to continue our expansion northward. Our unmatched market share in California is a testament to our team’s great record of building successful, reliable and sustainable delivery operations for our clients.”
Craig MacKenzie, Circulation Director at The Merced Sun-Star, adds “The delivery of our TMC products is something we take very seriously on behalf of our clients and readers and the reliability and verification of CIPS operations seemed a perfect match.”
CIPS Marketing Group, Inc. is the publishing industry’s largest and most trusted alternate newspaper and TMC distributor. Its weekly distribution of more than 10 million unique TMC packages & advertising circulars to more than 6.5 million households is unprecedented. CIPS has developed the most comprehensive Quality Control systems and has designed the needed delivery and verification tools to comply with all delivery specifications, which include the strictest Do Not Deliver and Paper Pile-Up standards in the industry. CIPS employs the most qualified operational leadership and expertise, and enjoys the industry’s only perfect track record of successful TMC conversions.