(CNN) -- After an extensive amount of build-up, Yahoo has finally unveiled its brand new logo.

Overall the look is cleaner and thinner, and it is a new sans-serif typeface created by Yahoo. The logo is still purple, though a shade darker, and features all the usual uppercase letters in the same order finished off by the signature enthusiastic exclamation point, which dances around in some versions. The new logo is probably not different enough to raise much ire (or eyebrows) among regular visitors.

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