Content-X installed as new layout and editorial system
RP Media Group has reorganized its workflow for third-party products and will use the InDesign-based editorial system Content-X as its central layout and editorial system. The developers of Content-X, ppi Media, a subsidiary of manroland, and Digital Collections, have once again demonstrated how versatile this editorial solution is.
Since it was launched in October 2010, Content-X has already been installed at Cellesche Zeitung, Frankfurter Allgemeine Zeitung and Schwäbischer Zeitungsverlag. Whereas in Celle Content-X is used to produce daily newspapers, in Frankfurt it is implemented for magazines and in Ravensburg for weeklies. Düsseldorf splits the production of its third-party products.
Third-party products are a booming, lucrative business. With Content-X, they are produced faster, more easily and, above all, are not restricted to a specific site. Different magazines produced by the RP Media Group as a service provider will be created with the new editorial workflow. All editors at the external publishing houses are equipped with a Content-X web editor, which is used to enter texts and upload and assign images. When the texts have been completed, the editors can release them for layout at the publisher’s in Düsseldorf. While a magazine is being created from the individual images and texts, the editors of the third-party products can view the current status of the publication anytime.
“Content-X is a highly transparent, efficient and economical solution for everyone involved – with great potential for us and our customers, because apart from the print workflow, Content-X also provides an option for multi-channel publishing,” says Stephan Garre, publishing coordinator at the RP Media Group. “With this upgrade, we can also use ppi Media’s existing workflow for newspapers and advertisers, a highly automated and quality-assured system, to produce individual magazines and, in so doing, reap the benefits of both worlds.”