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            <title>E&amp;P - Ad/Circ Articles</title>
            <link>http://www.editorandpublisher.com//</link>
            <description></description>
            <language>en-us</language>
             
  

 
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    <title>AOL First Major Company to Certify Sales Staff With IAB Exam</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/AOL-First-Major-Company-to-Certify-Sales-Staff-With-IAB-Exam</link>
    <guid>AOL-First-Major-Company-to-Certify-Sales-Staff-With-IAB-Exam</guid>
<description><![CDATA[The Interactive Advertising Bureau (IAB) has announced that AOL is the first large-scale digital media company to require its entire sales team to take and pass the IAB Digital Media Sales Certification exam, marking a major milestone for this progra ...]]></description>
    <pubDate>Fri, 10 May 2013 07:33:44 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>News International Drives Advertising Convergence with Lineup Implementation</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/News-International-Drives-Advertising-Convergence-with-Lineup-Implementation</link>
    <guid>News-International-Drives-Advertising-Convergence-with-Lineup-Implementation</guid>
<description><![CDATA[News International is taking another step towards seamless, multi-channel ad sales with the implementation of a new AdPoint advertising booking platform from Lineup. The new system will let NI&#38;rsquo;s teams book advertising placements across digi ...]]></description>
    <pubDate>Wed, 08 May 2013 08:28:28 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Newspapers Face Softened Requirement in 2014 for Intelligent Mail Barcodes </title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Newspapers-Face-Softened-Requirement-in-2014-for-Intelligent-Mail-Barcodes</link>
    <guid>Newspapers-Face-Softened-Requirement-in-2014-for-Intelligent-Mail-Barcodes</guid>
<description><![CDATA[WASHINGTON&#38;mdash;Newspapers claiming automation mailing rates for their Periodicals newspapers or Standard Mail flats not eligible for Enhanced Carrier Route rates face new hurdles on Jan. 26, 2014, as the U.S. Postal Service&#38;rsquo;s mandates ...]]></description>
    <pubDate>Wed, 17 Apr 2013 09:37:50 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Star Tribune Unveils Upgraded StarTribune Weekly Ads to Streamline Shopping Experience and Give Advertisers More Options</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Star-Tribune-Unveils-Upgraded-StarTribune-Weekly-Ads-to-Streamline-Shopping-Experience-and-Give-Advertisers-More-Options</link>
    <guid>Star-Tribune-Unveils-Upgraded-StarTribune-Weekly-Ads-to-Streamline-Shopping-Experience-and-Give-Advertisers-More-Options</guid>
<description><![CDATA[ORLANDO, Fla.&#38;mdash;April 15, 2013&#38;mdash;Star Tribune Media Company today unveiled new enhancements to Star Tribune Weekly Ads, the digital preprint solution that enables print advertisers to reach thousands of additional, motivated shoppers  ...]]></description>
    <pubDate>Mon, 15 Apr 2013 12:18:52 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Digital Newfronts Poised to Rake in $1 Billion in Ad Deals</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Digital-Newfronts-Poised-to-Rake-in--1-Billion-in-Ad-Deals</link>
    <guid>Digital-Newfronts-Poised-to-Rake-in--1-Billion-in-Ad-Deals</guid>
<description><![CDATA[Does the internet need a TV-like upfront? Conventional wisdom was no -- unlike TV, there&#39;s no scarcity on the web, and little to buy six or nine months in advance. 

But agency execs and clients cast that thinking aside at the first Digital Con ...]]></description>
    <pubDate>Mon, 08 Apr 2013 12:14:10 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Facebook Set to Attract Almost 30% of all Mobile Display Ads this Year</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Facebook-Set-to-Attract-Almost-30--of-all-Mobile-Display-Ads-this-Year</link>
    <guid>Facebook-Set-to-Attract-Almost-30--of-all-Mobile-Display-Ads-this-Year</guid>
<description><![CDATA[On the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year. 

Facebook, which is the number-two mobile ad destination in the US, accou ...]]></description>
    <pubDate>Fri, 05 Apr 2013 11:46:59 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Newspaper Advertising Makes No Sense in a Non-linear World</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Newspaper-Advertising-Makes-No-Sense-in-a-Non-linear-World</link>
    <guid>Newspaper-Advertising-Makes-No-Sense-in-a-Non-linear-World</guid>
<description><![CDATA[Thee Pew Research Center&#39;s Project for Excellence in Journalism
recently revealed that as newspapers move from print to online,
advertising revenues aren&#39;t making the same transition. That is, they
are not providing newspapers with the income ...]]></description>
    <pubDate>Thu, 04 Apr 2013 07:01:40 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>For Ad Clicks, Tablets Outperform Smartphones</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/For-Ad-Clicks--Tablets-Outperform-Smartphones</link>
    <guid>For-Ad-Clicks--Tablets-Outperform-Smartphones</guid>
<description><![CDATA[Tablets are in the hands of an increasing share of high-value consumers worldwide. And as a result, more mobile ad dollars are going toward the devices. Mobile ad-buying platform Adfonic found that tablets&#38;rsquo; share of mobile ads served on its ...]]></description>
    <pubDate>Mon, 01 Apr 2013 13:58:22 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>&#39;WSJ&#39; Strengthens Marketing, Digital Units With New Hires</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/-WSJ--Strengthens-Marketing--Digital-Units-With-New-Hires</link>
    <guid>-WSJ--Strengthens-Marketing--Digital-Units-With-New-Hires</guid>
<description><![CDATA[Trying to keep its digital edge, The Wall Street Journal is bolstering its marketing team with several strategic hires. 

Randa Stephan -- most recently vice president of marketing at Federated Media -- has joined WSJ as executive director of its cus ...]]></description>
    <pubDate>Fri, 29 Mar 2013 14:46:55 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Daily Newspapers - Across All of their Platforms - Have More Readers than Ever Before</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Daily-Newspapers-Across-All-of-their-Platforms-Have-More-Readers-than-Ever-Before</link>
    <guid>Daily-Newspapers-Across-All-of-their-Platforms-Have-More-Readers-than-Ever-Before</guid>
<description><![CDATA[In a world where news and entertainment are available everywhere, 15.9 million adults read a daily newspaper every week. Daily newspapers continue to play an important role in Canadians&#38;rsquo; lives. They have maintained their market position on  ...]]></description>
    <pubDate>Wed, 27 Mar 2013 08:46:02 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Bloomberg Businessweek Expands Non-Postal Delivery</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Bloomberg-Businessweek-Expands-Non-Postal-Delivery</link>
    <guid>Bloomberg-Businessweek-Expands-Non-Postal-Delivery</guid>
<description><![CDATA[Bloomberg Businessweek is expanding its alternate delivery program
via a partnership with Gannett, the magazine will announce Monday.
Subscribers in Cincinnati, Asheville, N.C., and 13 other markets will by
July be able to receive their magazines via ...]]></description>
    <pubDate>Mon, 25 Mar 2013 08:35:18 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Print Readership of the Chicago Reader ... Rising?</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Print-Readership-of-the-Chicago-Reader-----Rising-</link>
    <guid>Print-Readership-of-the-Chicago-Reader-----Rising-</guid>
<description><![CDATA[In a post on Time Out Chicago&#39;s decision to end its print edition, Michael Miner reveals that print readership of the Chicago Reader has grown by 38 percent(!) since 2010, according to figures from The Media Audit: 

Though the press run remained ...]]></description>
    <pubDate>Fri, 22 Mar 2013 09:27:00 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>2012 Data Puts Daily Mail Top for Total Print and Web Readers</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/2012-Data-Puts-Daily-Mail-Top-for-Total-Print-and-Web-Readers</link>
    <guid>2012-Data-Puts-Daily-Mail-Top-for-Total-Print-and-Web-Readers</guid>
<description><![CDATA[New UK
readership data released by the National Readership Survey, which
measures the print and website readership for UK newspapers, has been
released as a representation of the results for 2012.]]></description>
    <pubDate>Thu, 21 Mar 2013 08:09:16 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Larger U.S. Magazines to Report Per-Issue Data to AAM </title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Larger-U-S--Magazines-to-Report-Per-Issue-Data-to-AAM</link>
    <guid>Larger-U-S--Magazines-to-Report-Per-Issue-Data-to-AAM</guid>
<description><![CDATA[ARLINGTON HEIGHTS, Ill. (March 19, 2013) &#38;ndash; As a result of media buyers&#38;rsquo; increased interest in timely data, the Alliance for Audited Media&#38;rsquo;s board of directors approved a new rule that requires U.S. magazines with circula ...]]></description>
    <pubDate>Tue, 19 Mar 2013 10:06:25 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>BIA/Kelsey: Local Ad Rev To Hit $148B By &#39;17</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/BIA-Kelsey--Local-Ad-Rev-To-Hit--148B-By--17</link>
    <guid>BIA-Kelsey--Local-Ad-Rev-To-Hit--148B-By--17</guid>
<description><![CDATA[Local media ad revenue is expected to hit $148 billion in 2017, rising from $132.5 billion in 2012 at a rate of 2.3% annually, according to BIA/Kelsey&#38;rsquo;s new &#38;ldquo;U.S. Local Media Forecast (2012-2017)&#38;rdquo; released today.

Revenu ...]]></description>
    <pubDate>Mon, 18 Mar 2013 09:49:10 GMT</pubDate>    
    <category>AdCirc</category>
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