As social networks go, Instagram has never had a particularly serious reputation. It's the place for posed outfit selfies and brunch close-ups, not hard news and serious acts of political protest.
As more people are accessing content on mobile, digital publishers have been trying out ways to engage these audiences, find out what content they are looking for and what makes them come back.
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation.
An audience measurement system being introduced on Monday will allow individual magazines to capture broad consumer engagement for the first time, whether it is a fan watching a Cosmopolitan fashion video on a mobile phone or a reader looking at a favorite new recipe from Bon Appétit on Pinterest.
Facebook has over the past year and a half built up a formidable media partnerships division.
In the new multimedia world journalists inhabit, Fernando Diaz, the managing editor of Hoy, Chicago’s Spanish-language daily, is placing his bets on computer codes.
Numerous major media sites have shifted to responsive design with similar results — multi-column, boxy and flat designs that look almost strangely similar.
Circa is rolling out a new version and the skeleton of a business plan.
Some businesses appear to have changed their sites to send less data to Facebook; others say they are considering such moves.
A new homepage feature called “Watching” offers readers a feed of headlines, tweets, and multimedia from around the web.
Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development.
As the legal budgets of traditional news rooms keep shrinking, they have been unable to fight the public interest battles of the past. Will tech companies be willing or able to pick up that torch?
YouTube’s net US video ad revenues will total $1.13 billion in 2014, according to new figures from eMarketer, accounting for 18.9% of the US digital video ad market.