Ampp3d, Trinity Mirror's new project for "socially-shareable data journalism", launches today to "explore both the day's news agenda and a range of topics that people care passionately about", according to the site.

The mobile-first site builds on the lessons learned at UsVsTh3m, Trinity Mirror's humour site that reached seven million visitors in less than six months, but aims to make more serious stories based around facts and figures.

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