by: Adrienne LaFrance | Nieman Journalism Lab

In a blast text message to subscribers on Tuesday afternoon, The Washington Post announced that it’s…ending blast text messages to subscribers, on April 30. So don’t expect to get SMS headlines like “Mitt Romney sweeps GOP primaries in five states” for much longer. The newspaper’s mobile team was reluctant to detail how this fits into a larger mobile strategy but Beth Jacobs, the Washington Post’s mobile general manager, provided this statement:


We found that more of our readers want to receive news alerts from e-mail. And because so few of our readers were signing up for text alerts, it made more sense to dedicate our resources to push alerts through our mobile apps.