Neetzan Zimmerman was once heralded as the Internet’s foremost viral-traffic whisperer; a one-man traffic generating machine who — by gaming Facebook and appealing to people’s primal sensibilities — accounted for more than 30 million pageviews a month last fall, approximately half of Gawker Media’s total traffic at that time.

Now, Zimmerman is piggybacking on the latest Internet trend: anonymity.

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