Digital content production start-up Contently has launched the free version of its editorial management platform today.

Born in Manhattan in December 2010 to childhood friends and self-professed “internet dorks” Shane Snow and Joe Coleman with co-founder Dave Goldberg, Contently is an online matchmaker that connects experienced freelancers seeking a regular paycheck with publishers and companies seeking high-quality writing. It is also a digital Virgil that guides all parties through the editorial obstacle course, from pitch to publication and payment.

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