Nearly two years since the Financial Times launched its HTML5 web app in June 2011, mobile devices continue to be an important driver for the company's business, accounting for a third of the FT.com website's traffic and 15% of digital subscriptions.

In early April 2013, the web app was relaunched with a more stripped-down design, more videos and slideshows, and the ability for readers to switch between a static "morning edition" that matches the newspaper, and a dynamic version that updates around the clock.

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