Can an app untangle the ugly knots of a media sales team's internal paperwork, open up loads more time for reps to spend out in the field and help a company cut down on its brick and mortar needs? Gene Lennon thinks so.
Lennon, the director of production, interactive and information technology for the Manalapan, N.J.-based Greater Media Newspapers, believes that he has developed just such an app. And while he isn't even principally a developer and has no plans to offer a white label version outside of his own company, which owns 10 newspapers and over 20 radio stations primarily in the northeast,
