The photography-on-demand service has received $1.2 million funding from Yuri Arcurs, the world’s top selling stock photographer, who sells one photo every eight seconds. Scoopshot will use the funding to accelerate its international growth with a focus on the UK, US and German markets.
“Today, relevant and unique content is what matters for brands and media companies in order to truly engage consumers. Crowdsourcing offers the unique opportunity to gain both, while adding the element of engagement to the photo sourcing process itself” says Mr. Rahja founder and COO of Scoopshot. “With Scoopshot you can crowdsource images, run photo competitions, do content marketing, gain consumer insights and much more. Your imagination is the only limiting factor” Mr. Rahja continues.
The birth of on-demand photography could sound the death knell for the stock industry as we know it, says Scoopshot CEO, Niko Ruokosuo: “Buyers are tired of wading through page after page of stale and over-used photography, before having to compromise. For the first time, they can request exactly what they want and receive it within minutes and without spending a fortune. The birth of on-demand photography will be as much of a game changer for the photo industry as iTunes for the Music industry,” says Mr. Ruokosuo.
Scoopshot offers local, national and global photo assignments. Location-based local tasks can be created for free, with national and global tasks available for a small fee. Photo buyers can pay to send an instant notification to photographers in a specific location alerting them of the task, extend the duration of a task, or brand the task with a logo. All photos submitted are available to buy for just $5 each. Brands that have already used Scoopshot to source photos on-demand include Oxfam, Malibu, Fiat, and Vogel’s.
“It is our belief that the majority of stock photography will be on-demand within the next five years. To survive, photo sites must adapt and adopt new models for monetising photography. It really is a case of do or die,” added Mr Ruokosuo.
Scoopshot also offers subscriptions for media users, providing a live feed of eyewitness photos from its crowd of mobile photographers in 177 countries.
“Media coverage is becoming much more visual. Long pages of text are giving way to image-heavy articles. Consequently, demand for photos is increasing,” said Mr Ruokosuo. “With our global army of photographers expanding daily, we’re offering instant access to authenticated eyewitness photos from across the globe and the ability to request photos from any location. Aside from saving time, eye witness photography is a powerful supplement to freelance and staff photography.”
To set a task, visit Scoopshot’s website at: http://www.scoopshot.com