by: Andrew Pugh | Press Gazette

A new study has found that more than a quarter of UK journalists now believe they would be unable to carry out their job without social media websites like Twitter and Facebook.

But while 28 per cent of UK journalists said social media was essential for the job, the annual survey by communications company Cision and Canterbury Christ Church University suggested fewer journalists believed social media improved their productivity, with the figures dropping from 49 per cent last year to 39 per cent in 2012.