by: Sam Lambert | Mobile Commerce News

USA TODAY and AT&T are working together to help to provide an enhanced experience for news consumption, which includes printing QR codes onto the pages of the newspaper in order to allow readers to use their smartphones so that they may gain further information relating to the content and the latest news.

Readers of USA TODAY can now use their devices in combination with a QR code scanning app – such as the free AT&T Code Scanner – to be redirected to additional interactive multimedia content.