Amazon’s Kindle Fire continues to draw interest from publishing companies, including ones who have already embraced Android tablets. This time, USA Today has decided to launch a specialized app for the Kindle Fire despite having already developed an Android tablet application.
USA Today’s new Kindle Fire app is further proof that publishers are taking separate approaches to the Kindle Fire, which will probably wind up as the best-selling Android tablet released over the past year, and other Android tablets like the Motorola Xoom or Samsung Galaxy Tab. “Part of USA TODAY’s mobile strategy is to be the first news source on emerging technologies. We develop and design our apps for each specific device to provide the optimum experience to our customers,” said Dave Hunke, president and publisher of USA Today, in a press release.
