Too much of what is claimed to be “data journalism” in today’s media is really just ego-driven “data porn” — pretty pictures created around numbers with no real reader value, according to an international “data guru” with strong journalism credentials.

Justin Arenstein, the chief strategist and Knight International Fellow at the International Center for Journalists in South Africa, told the World Editors Forum in Bangkok that news companies needed to stop trying to “get into” data journalism.

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