With $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with the traditional hierarchy of newsrooms.

Glenn Greenwald, the former Guardian journalist who broke a string of stories about widespread electronic surveillance by the National Security Agency based on files leaked by whistleblower Edward Snowden, was first on board the Omidyar-backed venture and launched the new company's first "digital magazine", the Intercept, on 10 February.

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