Springville, UT (PRWEB) — Digital Technology International (DTI™) announced it will deploy circulation and advertising software applications for Cheyenne Newspapers, Inc. via DTI Cloud, its award-winning cloud computing platform, at the Wyoming Tribune-Eagle and the Laramie Boomerang.
DTI Circulation is the industry’s most widely-used audience relationship management software.
Needing to meet strategic, budgetary, and productivity goals, Wyoming Tribune-Eagle and the Laramie Boomerang turned to DTI for a digital platform that would unify their databases and give them more operational flexibility. The competitive advantage of always having the latest version of software was a big decision factor for the Tribune-Eagle.
“Digital Technology has a constant flow of new software releases so we wanted to keep pace with the latest versions. We also needed to streamline our operations and eliminate the costs of maintaining our own servers—moving to DTI Cloud is a logical step,” said Larry Catalano, controller, Wyoming Tribune-Eagle. “We have a long relationship with DTI, and with the advent of DTI Cloud, we realized it is the way of the future. The new features, flexibility, and the operational efficiencies systems were big motivators for us.”
“We appreciate the great partnership we have with Wyoming Tribune-Eagle,” said Dan Paulus, president, Digital Technology. “Elevating their software into DTI Cloud will definitely boost their cost performance and expand their digital revenue opportunities. The people at Wyoming Tribune-Eagle and the Laramie Boomerang will be able to concentrate on future growth rather than being distracted with system operations.”
Catalano stated that through DTI Circulation, the Tribune-Eagle will achieve a simplified and improved circulation management process. Moving to DTI Cloud provides a digital cost-performance platform that instantly reduces capital expenditures, and improves productivity in their circulation and advertising departments. With these benefits, the Tribune-Eagle and Laramie Boomerang can focus their efforts on audience engagement and over-all customer satisfaction.
The Wyoming Tribune-Eagle is a daily newspaper published in Cheyenne and distributed primarily in Laramie County, Wyoming. It is the state's second-largest circulated newspaper. The Laramie Boomerang is located in southeast Wyoming, with the majority of their circulation within Albany County. Both papers are owned by Cheyenne Newspapers, Inc.
Digital Technology delivers Digital All Ways.
About Digital Technology International: Digital Technology International (DTI™) delivers digital audience engagement, digital revenue expansion, and digital cost performancefor the global news media industry. The company's innovative technology and professional services help media organizations engage audiences by delivering targeted news and advertising with Web, print, mobile, and social media. On-site or via DTI Cloud Digital Technology software helps more than 2,000 publishers around the world compete and win across all channels. The company is headquartered near Salt Lake City, with offices in Australia, Brazil, Canada, Finland, France, Germany, Panama, the United Kingdom and the United States. Digital Technology may be found at: http://www.dtint.com