by: Pew Research Center

Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.

Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have watched online or digitally and 12% report they have followed Olympic coverage on social networking sites like Facebook or Twitter.