Just two weeks before The New Orleans Times-Picayune
will trim its
print schedule back to three days a week, making the Big Easy the biggest U.S. city without a daily newspaper,
one of the newspaper's executives has acknowledged that declining
advertising revenues was a factor in shifting their focus online.
Ricky Mathews, president of Advance Publications' Nola Media Group, told The Wall Street Journal
that a 10 percent drop in revenue could force the Times-Picayune
out of a profitable position, unless drastic cost-cutting was imposed.