As report after report shows us, Google controls nearly half of the global online advertising market. So you can imagine that it has reams of data from which to extract insights.  


To give publishers a window into those vast stores of data, the tech giant today released the first of what it says will be a series of publications that mine information collected from across its display advertising properties, including DoubleClick for publishers, the DoubleClick ad exchange and the Google AdSense network.

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