by: Anthony Palazzo and Amy Thomson | Bloomberg Businessweek

News Corp., under pressure to separate its media business from entertainment holdings, said it’s considering splitting into two publicly held companies. The shares (NWS) jumped as much as 8.1 percent.

Rupert Murdoch, chairman and chief executive officer of News Corp., is overseeing internal discussions on whether to separate the New York-based company’s businesses (NWSA), said two people with knowledge of the matter, who asked not to be identified because a decision isn’t final. In a statement today, News Corp. didn’t say how the company would be divided.