The NimbleNetwork dissolves the inherent inefficiencies in the current daily deal business. Participants can leverage their respective strengths via an exchange, rather than spend large sums of money sourcing and distributing offers on their own.
“It’s getting harder and more expensive for daily deal businesses to source good quality, local deals off the ground; our Network provides a full daily deal service by using partners’ strengths, from deal sourcing to distribution,” said Prashant Nedungadi, founder and CEO of NimbleCommerce. “The NimbleNetwork will transform their standalone efforts into a far-reaching and successful marketing collective in which everyone benefits.”
Highly automated, yet easy to use
The NimbleNetwork operates as a streamlined marketplace for publishers, deal suppliers, and merchants to collectively find or promote offers and distribute revenue. Suppliers can easily add deals to the Network and choose the partner publishers that can re-sell these offers, thereby intrinsically changing the economics of the offer and voucher space. Partner publishers can view, bookmark, and reserve deals in a single click, then sell up to the maximum number of vouchers available.
The Network also provides targeted results that match buyer demographics and purchasing behavior to the right deals as well as powerful, readily visible reporting tools so that publishers can gain visibility into the offers sold across the network.
Major customers on board
Major companies, including Cumulus Media, Inc. (SweetJack.com) and Hearst Media’s San Francisco Chronicle (Dailydeals.SFgate.com) in the United States and Johnston Press (DealMonster.co.uk) and Trinity Mirror (Happli.co.uk) in the U.K., are already trading offers via the NimbleNetwork. The result is a lucrative new model for marketing and e-commerce that is sustainable and holds boundless advantages for all involved.
Now, companies like SweetJack can provide subscribers with premium offers while easily accessing an entire marketplace of offer suppliers, other publishers, and merchants seeking to partner and share revenue. "The NimbleNetwork is an innovative approach that promises to move the offer and voucher space forward by encouraging collaboration that benefits publishers, partners, and merchants alike," said Daniel Caplin, vice president of social commerce at Cumulus Media, Inc.
The NimbleNetwork is available in beta today. Participation is available to publishers and suppliers as one of the benefits of being a NimbleCommerce customer.
NimbleCommerce is the largest enterprise offers and promotions platform that connects media companies to merchants and buyers. The company enables audience owners and large publishers to create new revenue streams through daily deals, vouchers, and other transactional offers. Its services include a secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile capabilities, email campaign management, and robust analytics and reporting. To learn more, visit http://www.nimblecommerce.com.