Onswipe, a New York City-based startup that helps publishers turn their websites into touch-friendly reading experiences for mobile phones and tablets, is close to landing a new round of funding, according to two people with knowledge of the effort. The round should total between $5 million and $10 million when it closes, one of these people said. It will be led by Spark Capital, a current investor, and include other current investors as well, the person told Ad Age.

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