by: Mathew Ingram | GigaOm
As should be obvious to anyone who has even glanced at the newspaper
business recently, much of the media industry is gripped by paywall
fever, with outlets of all kinds trying to recreate the success of a New York Times or Financial Times-style
subscription model. But I think there is something more interesting
going on in a few places, namely an attempt to create something more
like a membership model than a blanket paywall around all of a
publication’s content — and one of the more interesting of these recent experiments is the one
from Talking Points Memo, the political blog network founded by Josh
Marshall. Whether it is a financial success for the site or not remains
to be seen, but I think there are a number of reasons why it is worth
paying attention to.