Albert Einstein has been quoted as saying: “The only real valuable thing is intuition.” But if I can be so bold as to contradict one of the most brilliant men in modern history, I have to say that Einstein’s words do not hold true in mobile advertising. Those who succeed in mobile advertising are guided not by intuition, but by data.

As we watch the industry evolve, we see that the mobile opportunity is exploding. More than 100 million people in the U.S. have smartphones, consumers spend 60 minutes or more on their devices each day, and people glance at their phones about 150 times a day. Last year alone, over $4.1 billion was spent on mobile advertising representing an 177% increase from the year before. By 2017, eMarketer predicts the number will be $27.1 billion.

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