What connects teenagers and newspapers?
For years, that has been quite a difficult question. It is uncommon to find teenagers reading the newspaper, as most would rather read comic books or do another activity. Newspapers, which are considered an adult read, might be seen as not cool, a manifestation of control, restriction, and the “serious” world — the opposite of the teen’s free spirit. Igniting teenagers to read newspapers has been a great challenge for parents, society, and especially for the newspaper industry.