Despite the raw numerical superiority of the Google Android mobile operating system in the U.S. market, traditional media publishers remain wedded to Apple’s iOS for iPhone and iPad. According to a survey Audit Bureau of Circulation members, only 43% of respondents say they have an Android app, compared to 61% who have developed for the iPhone.


And despite the nascent tablet market, publishers actually are developing more apps for the iPad (54%) than they are for Android smartphones.


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